Circles of Convinience
When companies look to hire new talent, they often go where they’ve gone before, because it’s convenient. When newly minted MBAs go job hunting, they often go to the placement office because it’s convenient as well.
Convenience is hugely attractive in organizations because it is easy to defend and easy to approve. You don’t need to call a meeting to try something new, because the convenient option has already been approved. The problem is that convenient approaches rarely break through or generate extraordinary returns.
© by Seth Godin