If you buy this, everything will be all right

The external world is remarkably consistent, and yet we blame it for what’s going on inside of us. People who think the world is going to end always manage to find a new thing that’s going to cause it to end. People itching to be bummed out all day long will certainly find an external event that give their emotion some causal cover. The thinking happens long before the event that we blame the thinking on.

by Seth Godin ©